Some 694 million people worldwide over age 15 are now using the Internet, about 14 percent of the total population in this age group, according to a survey released Thursday. The report by research firm comScore Networks claims to be “the first true estimate of global online audience size and behavior” using consistent methodology. The estimate was based on a survey of major markets including China and India. “Today, the online audience in the US represents less than a quarter of Internet users across the globe, versus 10 years ago when it accounted for two-thirds of the global audience,” said Peter Daboll, president and chief executive of comScore Media Metrix.
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