If there was one big take-away to Technorati’s most recent State of the Blogosphere, its that the Blogosphere is going international in a Big Way. Only a third of blog posts are in English; today more people post in Japanese than in any other language. And number one blog worldwide: its 老徐 徐静蕾 新浪BLOG With the incredible growth of the blogosphere, brands and media companies worldwide realize that their communications environment is also in for big changes. The clout that bloggers have developed the U.S. is going global. The lessons that marketers have begun to learn here— get a clue, listen, participate, engage— will soon apply everywhere.
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