Brave New World: More Digital, Less Physical


Yesterday, I was with my wife in the L’Occitane store. The shelves were filled with fragrances, soaps, lotions: all sorts of handcrafted beauty products. It occured to me while looking at the labels that I have no idea how these products were made. In general, I am just not good with physical things, because I am a software person.  My brain is wired differently, to see patterns in software, not in hardware. But most people are the other way around.  Yet, while looking at the bottles in the L’Occitane store, I wondered: could it be that the world is shifting from physical to digital? At first glance it is impossible, because we live in a physical world. But increasingly, we are surrounded by all sorts of software that fundamentally works differently from hardware. In this post, we’ll look at the interplay between physical and digital and argue that we are, in fact, heading towards a world dominated by digital.

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